Cafe Rio


Cafe Rio Campaign Toolkit

To complement their new campaign tagline, “the obsession is real,” we created a system that brings to life their scratch-made obsession at it’s core through custom ingredient made type and textures.

The idea went some thing like this: “Well, if they make everything from scratch, then we should too!” That led us to use homemade printing methods to create type cut out from tortillas, textures of corn rolled through paint and rice pressed on a surface.