Kinetic

Kinetic Branding

Kinetic relaunched their brand as a challenger to big internet companies that stands up for rural communities under the rally cry “We Leave No Town Behind.” To support this bold positioning, the design system embodies three words: energy, edge and swagger. It’s built with a motion-first mindset to support animated video and digital content.

A simple but contrasting black and white color palette lets Kinetic’s brand colors shine. 3D wave motifs and textural backgrounds are a visualization of internet connection, movement, and flow. Strong typography support a unique and powerful voice.

Kinetic Retail Store

Kinetic tasked us with re-skinning an existing retail store for the unveiling of our branding, campaign and strategy to their board. The store was an exciting opportunity to bring our motion-first system to life.