IHOP

Addams Family

We worked with MGM to invite the creepy, the kooky, the mysterious & spooky to pancake together during Halloween. We created a dining experience reminiscent of the Addams Family table to complement the limited time line up. Moody lighting, erie decor and a few spiders as welcomed guests gave IHOP diners a truly frightening dining experience.

My role included concepting, art direction on shoot, POP layout, and digital design. I also worked with a videographer to concept stop motion and ambient motion videos for social and web.

Screen Shot 2022-02-10 at 11.29.43 AM.png

Screen Shot 2022-02-10 at 12.05.20 PM.png

Screen Shot 2022-02-10 at 12.05.35 PM.png

All You Can Eat Pancakes

In this promotion, we established visual consistency through colorful visuals that show abundance in repeat patterns and surreal stacks. Dynamic plate compositions create eye-catching, mouthwatering appetite appeal. My role included concepting, art direction at shoot, photo retouching, and layout of print and digital pieces.

Assets for this window included all in store print pieces (menu, posters, etc.) as well as web and GIF design.