Motel 6

Motel 6 Branding

Our design system enhances the classic Motel 6 experience with a unified aesthetic that prioritizes function over flourish. Purposefully built to be simple, accessible and uplifting, it celebrates the journey of our customers and Lightkeepers. Every element lives to light the way to a clean and comfortable experience.

The design elements visually represent our brand’s promise to leave the light on. An electric blue brings a bright highlighter moment to the darker palette while subtle gradients show changing light of the sky. The fine line work is a representation of journey.

We created brand guidelines, icon library, email templates, ppt templates, individual program logos, OOH, banners, and franchisee materials.